GOT DRIP? - Shoecoat NYC
Photo credit: Sam Su, Nash Snyder
Director: Hebrews Campbell
Multi-media Ad Campaign
Summary of Work
STRENGTHS:
Budgeting. This project was the largest budget I had ever been granted, and I was able to keep my many materials purchases intentional and smart in order to come in under budget.
Cross-Department Collaboration. I had to fabricate 5 Scenes that were meant to merge the LED Wall environment and the real world, and I worked closely with the environment designers in that process.
STRUGGLES:
Making these scenes, mostly set in natural environments and re-created on a stage, feel real was a challenge. Admittedly, I was not always successful.
Team Management. Despite having the largest team I’d ever managed, I wasn’t very good at delegating, and ended up taking too much work onto myself. Therefore, some of the environments came out lacking.